READY
Builder Alliance Program

DELIVER
SMARTER.
BUILD GENERATOR‑READY.

Today's homeowners expect more than exceptional design. They expect confidence, continuity, and homes that are thoughtfully prepared for the unexpected.

The Builder Alliance is an exclusive partnership designed to deliver a premium backup power experience for homeowners — while aligning seamlessly with your standards, timelines, and craftsmanship.

~96%
of homes not yet
generator-ready
3–5%
potential home
value increase
more costly
post-construction
Two Builder Paths

How It Works

Every builder works differently. The Alliance is designed to integrate seamlessly — whether you prefer to prepare homes for future backup power or deliver a fully installed system at move-in.

Option One

Generator-Ready
by Design

Prepare now, install when the homeowner is ready.

1
Intentional Electrical Design

Instead of a traditional disconnect, homes are built with a service-rated Generac ATS and surge protector — ensuring seamless generator readiness without altering design intent.

2
Homeowner Awareness

Backup power is offered to the homeowner using made-for-you, co-branded materials that support your sales process.

3
White-Glove Consultation & Install

We work directly with the homeowner post-close to design and install the generator — handling all technical coordination.

4
Long-Term Support

We remain the homeowner's service partner, minimizing any future involvement from your team.

Option Two

Fully Installed
at Move-In

Homeowner walks in with backup power already live.

1
Early Design Coordination

Generator placement, electrical integration, and site considerations are coordinated early with builders to align with architectural and landscape plans.

2
Collaborative Install During Construction

Permitting and installation are completed in coordination with your construction schedule — no disruption, no surprises.

3
Homeowner Walkthrough at Completion

We provide a clear, professional orientation at handover — ensuring confidence from day one.

4
Ongoing Service & Support

We remain the homeowner's long-term service provider after move-in — protecting your post-close relationship.

Step 1: Select Your Package

Build Your Homes
Generator-Ready

Four GenReady package tiers — each designed to meet different builder types, home segments, and buyer expectations.

Gen-Ready
Prep
Prepped for backup power
What's Included
  • ATS enclosure (shell only) at approved location
  • Electrical conduit & wiring run to ATS enclosure
  • Generator conduit stubbed to exterior pad location
  • Electrical load review completed at build
  • Panel labeling indicating generator readiness
  • Branded ATS insert directing homeowner to activate later
Best For
Entry-level or volume communities, buyers who want flexibility
Gen-Ready
Standby
Installed and ready to activate
What's Included
  • Fully installed ATS enclosure with internals
  • Load-side wiring completed
  • Utility-side wiring stubbed and capped
  • Generator conduit & wiring to exterior
  • System labeled and secured
  • Branded ATS insert with next steps
Best For
Entry-level, volume communities, move-up homes, outage-aware buyers
Gen-Ready
Power
Service-ready for immediate activation
What's Included
  • Fully installed, service-rated ATS
  • Utility-side & load-side terminations completed
  • Generator conduit and wiring installed
  • System tested, awaiting generator connection
  • Clear activation instructions for homeowner
  • Preferred scheduling access for generator install
Best For
Luxury homes, coastal/outage-prone areas, high-expectation buyers
Gen-Ready
Power Plus
Maximum readiness. Minimal future work.
What's Included
  • 20-circuit non-service-ready ATS installed
  • Load-side wiring for up to 20 circuits
  • Generator conduit & wiring to exterior
  • Electrical load review & circuit selection
  • System labeled, secured, capped
  • Priority activation pathway
Best For
Luxury homes, large floor plans, outage-sensitive markets
Using a Meter Main?

The Prep and Standby packages are the ideal solution. The meter main serves as the primary disconnect and connects directly to the ATS, which then feeds the main electrical panel.

Using a Meter Socket?

The Power or Power Plus packages are the ideal solution. The meter main serves as the primary disconnect and integrates seamlessly with the ATS, then feeds the main electrical panel.

The Market Opportunity

A Premium Upgrade
With Real Impact

Backup power delivers confidence for homeowners and differentiation for builders. Generator readiness remains rare — creating an opportunity to stand apart in competitive markets.

~96%
High Demand, Limited Supply

Of homes are not yet generator-ready — creating a clear opportunity for builders to stand apart in competitive markets.

3–5%
Potential Value Increase

Standby generators are increasingly viewed as high-quality home enhancements, with favorable consideration during appraisal and resale.

Differentiate Your Community

Generator-ready is a headline feature — especially in markets with weather events or aging grid infrastructure.

Protect Your Brand

Every interaction with your buyer reflects on your brand. Our team operates as an extension of yours — professional, responsive, aligned.

Accelerate Sales Velocity

Buyers increasingly expect resilience features. Generator readiness shortens decision cycles and can tip purchase decisions.

Strengthen Buyer Satisfaction

Homeowners who are generator-ready report higher satisfaction and are more likely to recommend your community.

Outage Overview — Top Causes
61.3%
Strong Storms
18.7%
Snow/Ice Storm
11.3%
High Winds
4.9%
Hurricane/Tropical
2.6%
Planned Outage
1.2%
Other

Source: Generac Research, January 2021 – October 2023

Exclusive Builder Partnership

The Builder
Alliance Program

An invitation-only partnership for builders who want to lead their market in home resilience. Begin with a limited, hands-on pilot — ensuring the program complements your brand before becoming a broader community offering.

"Backup power delivered with the same care, precision, and professionalism as the homes you build."

A True White-Glove Partnership

We manage all equipment, logistics, and installation coordination, allowing your team to remain focused on delivering exceptional homes.

Value Without Added Complexity

Our model allows builders to participate in the value of the upgrade while we manage homeowner consultation, installation, and long-term support.

Aligned With Your Standards

Clear communication, scheduling, and long-term system protection — ensuring the customer experience reflects the quality behind your brand.

Co-Branded Marketing Included

ATS sticker, ATS panel insert, and move-in day brochure — all co-branded for your community and ready for homeowners and sellers' agents.

Start With a Collaborative Pilot

Most partnerships begin with a limited, hands-on pilot. This ensures the program complements your brand before becoming a broader offering.

Typical next steps include:
  • A private introductory conversation
  • Review of your build styles, design considerations, and timelines
  • Selection of one or more homes for initial implementation
  • Refinement of a long-term approach tailored to your portfolio
Start the Conversation →
Builder Inquiry

Get Started

Ready to make your communities Generator Ready? Tell us about your program and a team member will reach out within one business day.

A Generator Ready representative will contact you within 1 business day.